Ubisoft blames players for new games struggling to find an audience

The company also disclosed a decline in revenues.

Ubisoft’s UK division said in a recent report that consumers “play fewer games,” but those they do choose “are played for longer,” which makes it increasingly difficult for new single-player releases to compete and achieve strong sales.

The document states that the traditional model of selling a complete game for £50–£60 as a one-time purchase is fading. It is being replaced by multi-title subscriptions, long-lived games-as-a-service, free-to-play models, and cloud streaming — all offering players more convenient and appealing ways to access content.

Source: iXBT.games