Super Bowl LX at Levi’s Stadium in Santa Clara reached its climax as the Seattle Seahawks triumphed over the New England Patriots with a decisive 29-13 victory. While the Seahawks secured the Vince Lombardi trophy on the field, the cultural conversation extended far beyond the final whistle. The Apple Music Halftime Show, headlined by Bad Bunny alongside Lady Gaga and Ricky Martin, provided a cinematic spectacle, yet much of the evening’s lasting impact came from the high-stakes world of advertising.
With 30-second ad slots commanding staggering prices between $8 million and $10 million, brands spared no expense to capture the public’s imagination. This year’s broadcast was a mosaic of celebrity cameos, nostalgic musical syncs, and cutting-edge humor. From AI satire to heartfelt neighborhood tales, these spots aimed for immortality in the pop culture lexicon. Here is our definitive ranking of the ten standout commercials from Super Bowl 2026.
1. Amazon Alexa+
As artificial intelligence becomes an inescapable part of the modern landscape, Amazon delivered a self-aware masterpiece. Starring Chris Hemsworth and Elsa Pataky, the spot playfully mocks “AI doomsday” anxieties without feeling condescending. It highlights the seamless utility of Alexa+ through a series of domestic mishaps and triumphs. Whether you’re a tech-optimist or a skeptic, the chemistry between the real-life couple and the cheeky “Hal 9000” references makes this a memorable win. Watch here.
2. Bud Light & Budweiser
Anheuser-Busch covered the full emotional spectrum this year. For Bud Light, Post Malone, Peyton Manning, and Shane Gillis engaged in high-octane physical comedy involving a runaway beer keg at a wedding. Conversely, Budweiser leaned into timeless sentimentality with a story of an unlikely bond between a horse and a baby eagle. Set to the soaring sounds of Lynyrd Skynyrd’s “Free Bird,” the Budweiser spot avoided cliché through expert cinematography and a poignant narrative arc. Watch Bud Light and Budweiser.
3. UberEats
Matthew McConaughey leaned into his signature eccentric persona to pitch a “conspiracy theory” where football is merely a front for “foodball.” Accompanied by Bradley Cooper and featuring a perfectly timed cameo from Addison Rae, the ad uses Elvis Presley’s “Suspicious Minds” to underscore a hilarious debate over game-day snacks. The star-studded ensemble, including Sauce Gardner and Jerry Rice, kept the energy high and the jokes sharp.
4. Instacart
In one of the night’s most effective uses of physical comedy, Instacart paired pop star Benson Boone with comedy veteran Ben Stiller. The duo portrayed a flamboyant musical act singing about produce, culminating in Boone executing a flawless backflip. The payoff comes when Stiller attempts to replicate the feat, resulting in a spectacular, Zoolander-esque fail. It’s a simple premise executed with impeccable timing. Watch here.
5. T-Mobile
Bringing boy band nostalgia to Times Square, T-Mobile featured the Backstreet Boys performing a reworked version of “I Want It That Way.” The ad captures the infectious joy of the crowd—including a tearful Druski—before delivering a comedic twist. As the pop icons depart, a disgruntled mgk appears, forced to serenade a mother-daughter duo who are clearly holding out for more BSB. Watch here.
6. State Farm
State Farm harnessed the power of rock anthems by enlisting Jon Bon Jovi for a “Livin’ on a Prayer” themed extravaganza. Keegan-Michael Key and Danny McBride shine as sketchy keytar-playing insurance agents trying to woo Hailee Steinfeld. With a vibrant dance routine by KATSEYE and a genuine appearance by Bon Jovi himself, the commercial successfully blended brand reliability with high-energy entertainment. Watch here.
7. Xfinity
Xfinity tapped into blockbuster nostalgia by reuniting the original Jurassic Park cast. Using clever digital effects, the spot reimagines the 1993 disaster film with a happy ending, where high-speed internet saves the day. Watching Jeff Goldblum enjoy a mountain of shrimp while Sam Neill snaps a selfie with a T-Rex—all set to “The Piña Colada Song”—provided a delightful “what-if” scenario for fans of the franchise. Watch here.
8. Rocket and Redfin
While many brands chose humor, Rocket and Redfin opted for a resonant, emotional narrative. The story follows two neighboring families from different backgrounds who find common ground through a lost pet during a storm. Lady Gaga provides a soulful, stripped-back rendition of “Won’t You Be My Neighbor?”, turning a real estate commercial into a poignant short film about American unity. Watch here.
9. Dunkin’
Ben Affleck continued his successful partnership with Dunkin’ by parodying his own cinematic history. The ad reimagines Good Will Hunting as a tacky ’90s sitcom, complete with a laugh track and an absurd number of sitcom legends like Jason Alexander and Jennifer Aniston. It’s a self-deprecating, Easter-egg-filled tribute to Boston culture and television history that landed perfectly. Watch here.
10. Pringles
Sabrina Carpenter brought her signature campy aesthetic to Pringles, starring in a storybook romance with a literal “Pringles Man.” Following the viral success of the brand’s previous Super Bowl outings, this spot leaned into Carpenter’s “it-girl” status and a surreal, fashion-forward visual style. It’s cheeky, visually distinct, and perfectly tailored for the social media age. Watch here.
