Starfield seemingly changing Halo as Xbox Series X flagship franchise

(Image credit score: Xbox Game Studios)

Starfield has seemingly begun changing the Master Chief because the Xbox Series X‘s mascot. 

Yesterday on January 16, a Reddit (opens in new tab) put up highlighted how a brand new Xbox Series X proprietor in China had their console’s packaging adorned with Bethesda’s Starfield. Typically, the rear of the new-gen console’s packaging would’ve had Halo’s Master Chief emblazoned throughout it, however now that honor belongs to Bethesda’s new RPG.

It may appear little greater than a throwaway element at first, however this actually factors to Starfield changing Halo because the Xbox’s flagship franchise (for now, a minimum of). With Halo Infinite having come and gone in November 2021, the fast way forward for Xbox belongs to the juggernaut Starfield from Bethesda as a substitute.

It clearly does not assist issues that Starfield has been delayed out of its authentic launch date in November 2022 to an unspecified date within the first half of 2023, and nonetheless does not have a agency launch date. Still, with the promise of the brand new RPG launching in some unspecified time in the future within the subsequent 5 months or so, Xbox is clearly establishing Starfield as its huge new franchise. 

Considering Microsoft spent $7.5 billion buying Bethesda’s father or mother firm again in 2020, it is no nice shock that the previous is establishing the latter’s game as its huge tentpole franchise. Given that we nonetheless haven’t got agency launch dates for different Xbox Series X exclusives like Fable 4, Everwild, Avowed, and extra, it makes excellent sense for Xbox to go all-in on Starfield as its system-seller. 

Head over to our new games 2023 information for a full look over all of the games anticipated to launch within the coming 12 months. 



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