Gilbert Flores/Billboard
Sabrina Carpenter is putting a savory spin on a timeless romantic tradition for her inaugural Super Bowl appearance. In a newly released teaser for her upcoming Big Game campaign, the pop sensation reimagines the “he loves me, he loves me not” game using a bouquet of Pringles.
The short clip, which surfaced on Wednesday (Jan. 14), features the “Espresso” singer meticulously plucking Pringles-petal chips from a flower. As she alternates between the classic phrases, she eventually lands on a final, crunch-filled “he loves me.” The teaser concludes with the date “2.8.26” appearing on screen, signaling her debut during the 2026 Super Bowl commercial breaks.
While this marks her first foray into the high-stakes world of Super Bowl advertising, Carpenter is no stranger to major brand partnerships. The Grammy-nominated artist has previously headlined campaigns for Dunkin’ and Johnnie Walker, cementing her status as a marketing powerhouse. This latest spot is poised to resonate with the “Single Pringles” demographic that tunes in for the NFL’s grand finale, a time when brands showcase their most creative and expensive work.
Carpenter’s transition to the Super Bowl stage follows an extraordinary period of commercial and critical success. Her recent albums, Short n’ Sweet (2024) and Man’s Best Friend (2025), both dominated the Billboard 200. The latter has earned her an Album of the Year nod at this year’s Grammys, which take place just seven days before the Super Bowl kicks off.
Her momentum shows no signs of slowing down. According to Billboard Boxscore, Carpenter’s Short n’ Sweet Tour was the sixth-largest pop tour of 2025, grossing $77.4 million and selling over 677,000 tickets across North America and Europe.
Check out the teaser for Carpenter’s Pringles collaboration below.
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