Hasbro Named Primary Harry Potter Toy Licensee, Paving the Way for New Games and Collectibles

While the full extent of this collaboration remains to be seen, fans can almost certainly expect a variety of Wizarding World-themed interactive plushes, family-friendly board game adaptations, and high-quality youth toys. Perhaps more intriguing is how this affects Hasbro’s other flagship brands. With the company’s dominance in the Nerf market, we could easily see wand-inspired dart blasters or wizard-themed water guns from the Super Soaker line.

Premium Collectibles Incoming?

Although it is early in the process, there is a strong possibility that the Wizarding World will receive the premium treatment seen in Hasbro Pulse’s Star Wars Black Series and Marvel Legends. This would mean highly articulated, detailed figures designed for both serious collectors and play.

Furthermore, it seems inevitable that Magic: The Gathering will leverage this license. Considering the brand’s frequent “Universes Beyond” collaborations, a specialized Harry Potter Secret Lair or full set release feels like a foregone conclusion. Additionally, Hasbro-owned studios like Avalon Hill, renowned for sophisticated strategy games, are likely already brainstorming ways to bring Hogwarts to the tabletop.

One might wonder if this deal will push existing licensed products out of the market. While some changes are expected, staples like The Noble Collection’s premium wand replicas will likely remain available. Most notably, there is zero chance that LEGO will lose its right to produce Harry Potter kits. The LEGO Wizarding World sets are massive commercial successes and represent some of the most popular builds in the LEGO catalog, ensuring their continued presence on shelves.

The upcoming HBO series, featuring J.K. Rowling as an executive producer, continues to be a point of discussion within the fan community. The author’s public commentary on gender identity has led to significant debate regarding inclusivity within the franchise. This mirrors the discourse surrounding the launch of Hogwarts Legacy; you can find a deeper dive into those complexities in our dedicated explainer.