Recently, Take-Two’s leadership expressed significant enthusiasm regarding their collaboration with Netflix, echoing sentiments previously shared by company executives. Just weeks prior, internal commentary highlighted the impressive trajectory of their mobile catalog:
“We are seeing highly encouraging results with titles like Red Dead Redemption, mirroring the successful path previously blazed by the GTA trilogy.”
While the publisher remained tight-lipped about the exact performance of Red Dead Redemption and its supernatural expansion, Undead Nightmare, on iOS and Android, market analysts have stepped in to provide clarity.
Data from Sensor Tower indicates that the classic western reached a milestone of over 10 million downloads within its first 60 days. Crucially, the lion’s share of this engagement originated from Netflix’s gaming tier, where the title is included at no additional cost for subscribers.
In contrast, the premium standalone versions—retailing for $40 on the App Store and Google Play—have struggled to gain traction. These versions generated just over half a million dollars in revenue, suggesting that fewer than 20,000 users chose to purchase the game outright. This disparity highlights a growing shift in mobile consumer behavior toward subscription-based access for high-end titles.
Source: gta.com.ua