Ubisoft’s Gods & Monsters is now often known as Immortals Fenyx Rising and has a release date because of a reveal from the final Ubisoft Forward, but it surely seems there may be extra to the identify change than what was initially recognized. New experiences shared this week have steered that the identify change had one thing to do with a trademark opposition from Monster Energy, the model recognized for its power drinks that interacts within the gaming house usually with totally different promotions and sponsorships. Monster Energy supposedly opposed the identify of the game in trademark paperwork whereas saying it the identify could be too complicated alongside Monster Energy’s totally different properties.
TechRaptor first took discover of the trademark deliberations specified by the United States Patent and Trademark Office’s files pertaining to the Ubisoft trademark and the opposition from Monster Energy. Ubisoft has had a trademark in for Gods & Monsters for some time now, however the paperwork present it was finally challenged by Monster Energy.
The opposition by Monster Energy was filed in April in keeping with these paperwork which predates the first news of the game’s name being changed. In that opposition, Monster Energy listed various totally different Monster properties starting from Java Monster to Monster Army to all kinds of different varied on its power drinks and merchandise to point out simply how a lot area over the “monster” class it had. In a part of the paperwork, Monster Energy said that it could be broken if the trademark registration for Gods & Monsters went by.
Ubisoft additionally responded to the opposition primarily based and denied the claims, although it will definitely ended up altering the identify of the game anyway.
While the trademark disputes are evident, the Immortals Fenyx Rising workforce has stated not too long ago the identify change was a results of eager to focus the game extra on the primary character and his story. Scott Phillips, game director on Immortals Fenyx Rising, not too long ago was requested why the name of the game was changed. Phillips stated the workforce needed to verify the protagonist, Fenyx, and his story had been on the heart of the game.
“At the end of 2019, we got the chance to have more time with the game,” Phillips told GameSpot. “So all the directors, all the team, we got together, played through the entire game, looked at, ‘Okay, what do we want to do narratively? What do we want to do visually, artistically? And what do we want to do gameplay wise?’ So as we developed that, as we figured out where we wanted to go, narratively, one of the things we wanted to do was put a bigger emphasis on Fenyx and Fenyx’s journey through this adventure, and Fenyx’s interaction with the gods, and the gods as sort of this meta context of the unreliable narrators on top of it. And so we really wanted to make that the centerpiece of the game.”
Immortals Fenyx Rising releases on December third.
