Yu Inohara
Billboard Japan launched its Women in Music project in 2022 to recognize the artists, producers and executives who have made meaningful contributions to the industry and who inspire other women through their work. This interview series — a central component of the initiative — profiles influential women across Japan’s entertainment landscape.
This edition spotlights Maki Goto, who celebrates the 25th anniversary of her debut this year. She joined Morning Musume at just 13 and went on to forge a solo career after graduating from the beloved J‑pop group. Now at 40, Goto looks back over a quarter-century in the spotlight, explains why she rejected the idea of always being the “good girl,” and shares the advice she would give her younger self.
Congratulations on your 25th anniversary. How does it feel to reach this milestone?
Time has flown by. Performing live and exploring different kinds of work have given me a wide range of skills and memories to draw on. When I reflect on my younger self, I realize I could offer her clearer guidance now — hints about better ways to approach things and how to grow.
Your new album COLLECTION includes solo takes on tracks from your Morning Musume era. How do you compare who you were then with who you are today?
A lot has changed. At 13 I was still a child in many ways, even if my outward look suggested otherwise. Over the past 25 years my perspective and approach to my craft have matured. Back then I followed the direction I was given; today I make more deliberate choices about my artistry and how I present myself.
What about the things that have stayed the same?
My core personality, I think, has remained steady. I’ve spent most of my life in my hometown rather than moving to a big city, and that rootedness has helped preserve my values and temperament. Living where I grew up makes it easier to switch off and maintain balance between work and private life.
How did you stay motivated after moving from a group to a solo career?
At first I felt anxious and realized how much I had depended on my fellow members. But turning solo made me focus on the people who support me and motivated me to show them my best self. That desire to give something meaningful back to my fans became a steady source of encouragement.
You’ve spoken proudly about your identity as an “idol.” When did that sense of identity form for you?
In Morning Musume, being an idol felt lively and energetic — almost like being part of a team sport. It wasn’t about fitting a mold, but about expressing who you are. We had direct contact with fans and opportunities to try things that reflected our personalities, and that environment shaped how I view being an idol.
Did fans and staff support your individuality?
It wasn’t always straightforward. Before social media, most people saw us on TV, and it was harder for individual personalities to come across. Live events and direct fan interactions, however, gave people a clearer sense of who we were, and those moments helped our distinct traits become strengths.
You debuted as the sole new member at 13. If you could speak to your younger self, what would you say?
I’d tell her she doesn’t have to always be the “good girl.” Being the model student can feel safe, but it can also limit you. By refusing to stay in that role, you give yourself permission to speak up about what you want and to pursue it. I’d encourage her to keep that mindset and keep pushing forward.
That message is empowering for young women who worry about standing out. What kind of woman do you admire?
I admire people who can genuinely light up a room with a warm, honest smile — the kind that lifts the spirits of those around them. I also admire those who can take a moment to reset internally and still present a calm, positive expression outwardly.
How do you keep that smile and steady yourself when you’re feeling low?
I’ve always had a habit of stepping back and viewing situations from a distance. When something painful happens, taking that broader perspective usually reveals that it’s not as overwhelming as it seemed. Pausing, breathing, and giving yourself a little space to process emotions helps me move forward.
When did that way of thinking develop?
It’s been with me since childhood. That habit of taking a breath and looking at things calmly helped me survive the intense early years of my career and has only grown stronger since my debut.
What do you think helps women truly shine?
People thrive when they pursue what they genuinely want. Rather than assuming you can’t, try things first — you can always adjust later. By continuously taking on what interests you, your potential expands. That willingness to jump in matters most.
So you dive into things that pique your curiosity?
Absolutely. When something intrigues me, I research it and commit wholeheartedly.
What would you like to pursue next?
I’ve always been passionate about beauty, and I’d love to create something in that realm that helps others. This September I held concerts and events to mark my 25th anniversary — the response was deeply moving and energized me for the future. I want to explore new stages and try things that surprise people.
Honestly, I’m still amazed that I’ve been able to keep performing after 25 years. Sustaining a career that long isn’t easy, but when you have a true love for what you do, you find ways to continue. I plan to hold onto that feeling and give my best every day.
— This interview by Rio Hirai (SOW SWEET PUBLISHING) originally appeared on Billboard Japan.
