Today, Billboard Español introduced the brand name’s very first main beer collaboration with Michelob ULTRA will certainly start at Billboard Latin Music Week, the longest-running and also most significant Latin songs market celebration worldwide, with occasions offered by Michelob ULTRA including Fonseca, Mike Bahía, and also Greeicy. Michelob ULTRA will certainly additionally work as the first-ever main beer of the week-long occasion that will certainly go back to Miami, FL on October 2 – 6, 2023 spotlighting Latin’s top musicians, stars, influencers, and also market leaders. Registration is currently open at BillboardLatinMusicWeek.com.
The inaugural collaboration will certainly broaden Billboard Español and also Michelob ULTRA’s as fans of the Latin songs neighborhood. Rooted in Michelob ULTRA’s essential messaging “It’s Only Worth It If You Enjoy It” or “Solo Vale La Pena Si Lo Disfrutas,” the collaboration will certainly include a collection of special, music-focused minutes with legendary vocalists that have actually formed the Latin songs neighborhood and also led the means for the category’s current increase in international appeal. These minutes will certainly vary from custom show experiences, to immersive activations, to artist-led video clip narration that highlight the numerous methods musicians develop minutes of pleasure along with their songs.
During Billboard Latin Music Week, Michelob ULTRA will certainly provide a fireplace conversation with seven-time Grammy Award winning Colombian vocalist and also author, Fonseca. Known for his combination of conventional Colombian appears with rock, pop and also classical music, the precious musician will certainly reveal an additional side of himself revealing his life enthusiasms and also what brings him pleasure beyond songs.
Michelob ULTRA will certainly additionally provide 2 En Vivo Concerts throughout the week:
- October 2nd – Headlined by Colombian vocalist and also starlet Greeicy together with spouse and also Latin Grammy Award winning vocalist and also songwriter, Mike Bahia, at the Faena Theatre
- October 6th – Finale show headlined by Fonseca at Oasis Wynwood
In enhancement, Michelob ULTRA will certainly welcome guests to delight in an interactive video clip cubicle to share their favored minutes and also what brought them pleasure throughout Billboard Latin Music Week. As the main beer companion, Michelob ULTRA and also Michelob ULTRA Pure Gold will certainly be offered to visitors 21+.
Throughout Billboard Latin Music Week, Billboard Español and also Michelob ULTRA will certainly catch unique web content with Fonseca, Mike Bahía, and also Greeicy for custom-made video clips that will certainly communicate the spirit of each musician and also deal special understanding right into the Latin neighborhood. The artist-led video clips will certainly discover the background of their professions, individual partnerships, unpack individual minutes where they’ve battled and also really felt one of the most victorious, and also extra. Each well-known video clip will certainly be launched by Billboard Español as component of the continuous collaboration later on this Fall.
“Our partnership with Michelob ULTRA was born from our shared vision to celebrate the very best of Latin music,” claimed Leila Cobo, Chief Content Officer of Billboard Latin/Español. “Latin music is synonymous with joy and together our two brands have the opportunity to create unique experiences at Latin Music Week that tap into our audience’s passion points, especially the love of music.”
“At Michelob ULTRA, we pride ourselves on creating unique and immersive experiences for music fans to come together and enjoy the artists they love”, claimed Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “Through this partnership with Billboard Latin Music Week, we’re excited to celebrate Latin culture through music in a way that inspires joy for all.”
The 2023 version of Billboard Latin Music Week will certainly include an extensive programs schedule with distinctive efficiencies, unique panel discussions, workshops, displays, networking possibilities, and also extra. Featured just recently introduced individuals consist of Arcángel, Chencho Corleone, Christian Chávez, Christopher von Uckermann, Edgar Barrera, Eladio Carrión, Feid, Fonseca, WINDSTORM, Grupo Frontera, Maite Perroni, Manuel Turizo, Maria Becerra, Myke Towers, Natanael Cano, Nathy Peluso, Nicki Nicole, Peso Pluma, Santa Fe Klan, Shakira, Vico C, Yng Lvcas, and also Young Miko, with even more to be exposed. For even more details on Billboard Latin Music Week and also the most recent updates, browse through BillboardLatinMusicWeek.com.
Follow the occasion on social networks:
- Facebook: @BillboardLatin
- Twitter: @BillboardLatin
- Instagram: @BillboardLatin
- Snapchat: @billboard
- TikTok: @billboard
- Join the discussion: #BillboardLatinWeek
ABOUT SIGNBOARD
Billboard is an international songs media brand name, with a popular authority amongst musicians, followers, and also the market at huge. Billboard powers the best international songs location and also publication, including unparalleled coverage on songs information, problems, fads, and also the market’s conclusive graphes, incorporating one of the most total and also well-respected data source of graphes throughout all songs styles. Billboard additionally generates elite meetings and also occasions which frequently assemble prominent market stakeholders and also customers about crucial discussions.
REGARDING MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer in the market by quantity. With simply 95 calories, 2.6 carbohydrates and also no man-made tastes or shades, it is a premium light beer that commemorates the energetic, well balanced way of life of its enthusiasts that consists of both physical fitness and also enjoyable. Michelob ULTRA’s option of grains and also expanded mashing procedure brings about its rejuvenating preference and also less carbs. It is made with the finest barley malt, rice, jumps, and also a pure-cultured yeast pressure, every one of which show Anheuser-Busch’s dedication to developing high quality. Michelob ULTRA advises you to constantly consume, and also sweat, properly.
MEDIA GET IN TOUCHES WITH
Sunshine Sachs Morgan & Lylis
Christina Canseco, Pipere Boggio, Ally Maldonado, Jose Saucedo
BillboardLatinMusicWeek@ssmandl.com
Billboard
Hannah Woodard
Michelob ULTRA
Peter Martin
Elayza Gonzalez
