On Tuesday (Oct 1), Billboard revealed the launch of its most recent content upright, Billboard Family, a committed room for households looking for the most effective in songs and home entertainment.
The brand-new center, offered at Billboard.com/family, will certainly work as a best source for moms and dads and youngsters, including curated web content made to involve and amuse the entire household. This system will certainly display a fresh slate of content attributes, regular summaries, graph monitoring, talent-led video clip web content and social minutes.
As component of Billboard‘s brand-new content upright, Lincoln will certainly work as the Presenting Launch Sponsor of Billboard Family, intensifying the Lincoln Aviator launch project with the lens of being a parent, consisting of 3 top quality video clip episodes including seven-time Latin Grammy victor Fonseca and his household within the Billboard Family discussion forum. This cooperation intends to reverberate with moms and dads browsing their enthusiastic lives while highlighting the special self-confidence and revitalization that the Lincoln Aviator SUV supplies.
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The campaign will certainly concentrate on just how the Aviator boosts the trips of moms and dads, depicting a story that lines up with Lincoln’s brand name pledge of “revitalization” referred to as “The Power of Sanctuary.” The project stresses that experiencing the Aviator not just supplies power, convenience and layout, yet likewise works as a refuge for health and psychological enjoyable.
For the Hispanic neighborhood, this principle of shelter goes beyond simple convenience; it symbolizes a room where people can be their real and finest selves. Whether it’s a perfectly crafted inside to commemorate landmarks with enjoyed ones or a tranquil atmosphere for making essential choices, the Aviator assures to be greater than simply an automobile– it’s an individual haven.
“We are thrilled to collaborate with Lincoln on this innovative initiative,” claimed Mike Van, President,Billboard “Our goal is to create content that speaks to the heart of family life, and offers audiences a glimpse into the family lives of the music community while showcasing how the Lincoln Aviator enhances those experiences with its powerful features and luxurious comfort.”
“With the new Aviator, technology takes an even larger role in helping create a relaxing, luxurious space for our clients and their families to enjoy,” claimed Megan McKenzie, Head of Marketing,Lincoln “We look forward to working with Billboard and creating a unique sanctuary within the Billboard Family Forum for their audiences with our popular Lincoln Aviator.”.
As Lincoln and Billboard sign up with pressures to commemorate household and songs, target markets can expect an engaging mix of home entertainment and significant narration that boosts the message of the Aviator’s launch.
You can adhere to Billboard Family on Facebook and X, and discover the Billboard Family landing page here.
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