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However, legacy wasn’t Hamada’s immediate concern. He was far more troubled by a perceived lack of grooming standards among the Sony delegates.
“The team was already wary, but Hamada took it a step further. He said, ‘I don’t want to work with them because they’ve got beards.’ He firmly believed that Japanese professionals should be clean-shaven and that sending bearded representatives to a business meeting was a sign of poor character.” Honeywood eventually pushed back against this logic, and the studio ultimately decided they had nothing to lose by moving forward.
Source: gamesradar.com


