“This Happens on PS5”: New Campaign Celebrates Unforgettable Moments on Sony’s Console
The PS5’s fifth anniversary is coming soon.
PlayStation 5’s fifth anniversary is approaching, and Sony has rolled out a new advertising campaign. It centers on the experiences players have had on the company’s consoles:
Over the past five years, our players have shared moments of exhilaration, wonder, and surprise as they experienced extraordinary events on the PS5. Those stories inspired this new campaign: we aim to capture the essence of moments when PS5 delivers some of the most unexpected and unforgettable experiences.
The campaign features three stories: “Stunt Jump,” “Unexpected Catch,” and “Everyday Problems in Unusual Vehicles.”
The initiative isn’t limited to commercials — from November through December players may encounter elements inspired by the campaign in various locations worldwide, such as UFO landings in Australia, Spain, and Germany, or mysterious creatures discovered in Mexico, Italy, and the United Kingdom.
Source: iXBT.games
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