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Slatoff called the technology “thrilling,” but noted its limitations. “The real question is how it serves our creators. There will come a time when its utility is better defined, but it certainly isn’t a replacement for the human creative process.”
Slatoff emphasized that world generation is only a fraction of the development cycle. “Beyond simply building a world, you have narrative depth, emotional connection, atmosphere, and complex mission design. None of these elements can be captured by AI, and certainly not by a basic world builder. This tool addresses a very narrow slice of what we do. If it matures, it might simply make our existing processes more efficient and refined.”
While these distinctions are obvious to gamers, they seemed to escape many investors. As reported by Seeking Alpha, the Genie announcement led to a market tremor: Unity shares fell 21.6%, Roblox dropped 12.3%, and Take-Two saw a 9% dip.
Nevertheless, market analysts are advising composure, suggesting that AI will serve as an efficiency booster rather than a replacement for major publishers. Take-Two CEO Strauss Zelnick supports this view, highlighting that the studio is already exploring AI’s potential to streamline development.
“We are already seeing generative AI drive cost and time efficiencies in specific areas,” Zelnick noted. However, regarding the monumental release of GTA 6, he was unequivocal: “Generative AI plays zero part in what Rockstar Games is crafting.”
For a truly immersive experience, you’re better off exploring the best open-world games than experimenting with Project Genie.
Source: gamesradar.com
