The purchase of Activision Blizzard helped Xbox set new records, but console sales are declining
By the end of the third quarter, the gaming division’s revenue increased by 51%, content and services by 62%, but console sales decreased by 31%. This suggests that console sales are getting worse, and the company is not particularly interested in boosting hardware sales, putting more emphasis on game publishing, Game Pass subscriptions, and penetration to other platforms, such as the Nintendo Switch and PlayStation 5.
According to Xbox, the third quarter also set records for the number of hours of game streaming, console usage and active devices per month. For example, players spent 10 million hours in Diablo IV in the first 10 days of the game’s appearance on Game Pass.
