Amidst ongoing memory supply constraints, mounting reports suggest that NVIDIA’s anticipated RTX 50 SUPER series may be scrapped entirely before reaching the market.
According to industry insiders, the GeForce RTX 50 SUPER lineup has been indefinitely postponed. While the “Green Team” originally intended to unveil these refreshed models in the first half of 2026, the company’s strategic priorities are increasingly pivoting toward artificial intelligence and enterprise-grade hardware.
The primary driver behind this shift is the heavy utilization of production lines. Manufacturing capacity that was once shared between consumer gaming GPUs and server-side products is now almost exclusively dedicated to the Rubin platform. NVIDIA recently fast-tracked this project into mass production, moving more than six months ahead of its initial roadmap.
Skyrocketing memory costs and a tightening supply chain are also significant factors. Under current market conditions, new graphics cards would likely launch with price tags far too steep for the average consumer, as NVIDIA would be forced to pass on the premium costs of high-speed VRAM to the end user.
Furthermore, analysts point to a lack of meaningful competition as a reason for the delay. With AMD currently showing no urgency in launching high-end rivals or refreshing its current stack, NVIDIA faces little external pressure to accelerate its own release cycle.
With the next-generation GeForce RTX 60 series—also built on the Rubin architecture—tentatively scheduled for a late 2027 debut, many experts believe the “SUPER” branding will skip the RTX 50 generation entirely to avoid cannibalizing future sales.
Source: iXBT.games