As Greg Reisdorf points out, the cost of game development continues to spiral upward.
Greg Reisdorf, the former creative director of Call of Duty multiplayer, suggested in a recent interview that $100 retail prices for video games are becoming an inevitability. He argues that market dynamics and investor expectations, fueled by ballooning production budgets, are driving this shift. According to Reisdorf, many major publishers are simply waiting for a frontrunner to establish the new price point before they follow suit.
At a certain point, the market will necessitate it. Your investors will want to know why you haven’t made the change, especially given how exorbitant development costs have become.
Reisdorf believes that Grand Theft Auto VI is the most likely candidate to break the $100 barrier, which would then pave the way for other publishers to adjust the pricing for their own flagship titles.
GTA will likely cross the hundred-dollar threshold, depending on exactly when it hits the market.
Source: iXBT.games