Benson Boone Discusses Super Bowl Commercial Debut and Bad Bunny’s Halftime Headline
This February, rising pop sensation Benson Boone is set to make his Super Bowl debut, starring alongside Hollywood veteran Ben Stiller in a high-profile commercial for Instacart. The comedic spot is scheduled to air during the first quarter of the Big Game, serving as a high-energy prelude to Bad Bunny’s highly anticipated Halftime Show.
In a recent conversation regarding the partnership, the Washington-born singer expressed genuine enthusiasm for Benito’s headlining slot, despite the polarized reactions circulating on social media. “I’ve noticed a lot of conflicting opinions online,” Boone remarked. “But I think it’s brilliant to lean into something that invites a completely different demographic to the table. I’m eager to see his vision come to life—he’s incredibly gifted and his discography is top-tier.”
When asked if he harbors aspirations of his own for the world’s most-watched stage, Boone didn’t shy away from the idea. “Eventually—maybe quite a bit further down the road—I think I could really deliver a legendary Super Bowl halftime performance,” he shared.
The selection of Bad Bunny as the 2026 headliner, announced last September, initially drew sharp criticism from some political circles. Critics questioned the choice of a Spanish-language artist for the American sporting event. However, industry veterans have pointed out that the decision reflects global musical trends rather than political motives, emphasizing that the Puerto Rican superstar’s appeal transcends language barriers.
While the discourse continues, the broadcast will undoubtedly feature Boone and Stiller’s comedic synergy. In the Instacart campaign, the duo portrays a bickering pair of siblings in an eccentric 1980s-inspired musical group. The narrative reaches a slapstick peak when Stiller, attempting to outshine his “younger brother,” tries a dramatic stage leap during a song about banana delivery, only to crash spectacularly into a drum kit.
Boone revealed that the project was a collaborative effort with acclaimed director Spike Jonze. The singer and Stiller spent months refining the concept before filming began. “Ben was sharing stories about his family, and I was doing the same,” Boone explained. “We built a real rapport before we started improvising. Once we were on set, I felt completely at ease. He’s a master at keeping the momentum going, no matter what you throw at him.”
While a condensed 30-second version will debut during the game, a full 2.5-minute director’s cut is currently available for viewing. Boone noted that much of the banter seen in the teasers was entirely off-the-cuff.
“It’s honestly such a thrill,” Boone added. “I’ve been looking forward to a Super Bowl opportunity for a long time, so this is a major moment for me.”
Experience the full director’s cut of the Instacart campaign featuring Benson Boone and Ben Stiller below:
