Adventures at Wargaming Fest: extra, success and Dolph Lundgren’s pecks

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Visiting Moscow with one in every of gaming’s maddest firms.

Dolf Lundgren

I’m actually pretty fascinated by Wargaming. The firm behind World of Tanks is a type of mad, unregulated beast of the trade. They do what they need, their overwhelming free-to-play success that means they actually don’t fear about a number of the issues different firms do. They’re showy, brash and just a little bit mad. They’re entertaining.

When my cellphone buzzed and it was a suggestion from Wargaming to go to Moscow for an occasion on the very finish of the yr, each wise thought was to offer it a miss because of proximity to Christmas. But they’re bizarre and I’m not wise, and this was in Russia, on their residence turf. “It’s like our Blizzcon!” the PR rep excitedly defined. I mentioned sure. (Consider this a disclaimer: Wargaming paid for my journey & resort for the occasion.)

A few weeks later there I used to be in Moscow’s Red Square, which was on the time much less an excellent historic monument to Russia’s place on the world stage and extra an enormous Christmas market full with an ad-hoc ice rink and cheesy wood stands like those who take over each main city centre in England throughout Christmas. Red Square is superb all the identical, and Saint Basil’s Cathedral is a formidable sight in particular person – however at that second I’m nonetheless mildly confused.

We’re making an attempt to get a taxi. It’s about three hours till we fly and we’re the higher a part of an hour from the airport. Our chaperone, a PR who’s eccentric in ways in which make him each hilarious and completely excellent for Wargaming’s extra, is negotiating with taxi drivers. They’re making an attempt to come back to a deal, and when he thinks he has one clinched he shoves a wad of cash into the drivers’ hand, a traditional vacationer mistake.

The driver then grips the money and pulls a traditional Darth Vader transfer: he modifies the deal and says we want much more cash. Our PR tries to take the wad again however the driver’s icy grip refuses to relinquish it. Nervous journalists shuffle in place because it evenly begins to snow, sharing sidelong glances like Lando and his bald mate with the headset on Cloud City. We’re undoubtedly going to finish up getting robbed, I believe.


24 hours earlier I used to be watching the informative, weird and sadly considerably sexist keynote convention of the occasion, Wargaming Fest. The convention’s subject material drives residence simply the way it can afford to be so distinctive and impartial within the trade: they’re gigantic.

I really feel a bit like I’m on the United Nations as I’m given a headset for reside translation of the audio system, who all natter away in Russian. The translation is without delay correctly introduced and unusually haphazard – which is the Wargaming norm. It’s why I like them.

“We will be balanced,” I hear a producer say of their sport. “We will never be pay-to-win.”

I barely want the interpretation anyway: it’s simply a number of gigantic numbers. 110 million persons are registered in World of Tanks. Spin-off tanks sport Blitz can also be large, and there are over 7 million gamers on the console model of Tanks as effectively. Over 20,000 persons are at this occasion, which can also be open to followers. The eSports finals on the occasion will later see a group take residence a tidy $80,000.

There are even all-new video games: Wargaming is partnered with SEGA and Creative Assembly for Total War Arena, the thought being that CA’s expertise making Total War video games can mesh with Wargaming’s free-to-play experience to make that effort successful. “We will be balanced,” I hear a producer say of that sport. “We will never be pay-to-win.”

This is an angle Wargaming stresses repeatedly throughout all its video games, and it’s good to listen to. The truth viable eSports scene is arising round its video games appears to recommend this philosophy is working.

The firm continues to unfold its wings, saying a brand new free-to-play shooter referred to as Caliber that seems to be a Counter-Strike factor. It’s laborious to inform the small print since all of the slides are in Russian. There’s in fact redheaded stepchild World of Warplanes and the a lot better World of Warships, too. The level is that they’re bloody busy (and worthwhile) bees.

The press convention is fascinating and drives residence how Wargaming’s free-to-play titles shouldn’t be ignored, however a casually sexist undercurrent runs by the entire thing that I discover just a little unsettling. The worst comes when a producer on Blitz leaves the stage after giving a presentation on the success of her sport. This is a high-ranking particular person, however as she walks off-stage the MC follows her fascinating dive into the efficiency of Blitz with a jaw-dropper.

“After that you no doubt want to take out your phones – not just to ask for the beautiful lady’s number, but to download the game!” he gleefully gurns. The assembled UK press lookup and down our row of seats at one another slack-jawed. Minutes later the boss of Warships is led to the stage by girls in some sales space babe navy uniforms. While he speaks they hover on the stage edge, and as he concludes the MC pipes up once more. “You had a lot to say! The girls have missed you! I kept them warm for you.”

This goes on and on, not simply with Wargaming staff but additionally with outsiders. In a Q&A session a Russian journalist raises her hand to ask a query and will get known as attractive and delightful thrice earlier than she’s handed the mic to, y’know, do her job. Some will name it a cultural distinction, however it was all extremely awkward, unsettling and gross. They’re a global firm, in any case. They can and will do higher, and that is one thing that deserves to be written about in additional element.

So, there’s the nice and the dangerous on the convention, however then there’s the mad. Hollywood tough-guy Dolph Lundgren is right here, the unfastened connection being that he’s a Swede and so they’re now including Swedish tanks to the sport. He’s a model ambassador of types and he appears to be neatly picked. He clearly doesn’t give a rattling about video games however loves tanks, speaking enthusiastically concerning the fashions he’s pushed for movies and people he was round when he did his personal army service.


Dolph is requested if he performs video video games. Not actually, he solutions, however he has youthful household who do. Somebody very versed in his life brings up a quote from a earlier interview the place he mentioned he was trying to purchase a home in Eastern Europe – has he discovered a spot but? I’m baffled, however the subsequent query is healthier nonetheless: has Dolph ever performed The Sims three? I mainly pull the face from that ‘confused black guy’ meme in actual life. It’s defined what The Sims is and Dolph shrugs his huge shoulders. “Well… I play life,” he affords.

“The next question is better still: has Dolph ever played The Sims 3? I basically pull the face from that ‘confused black guy’ meme in real life.”

Later on, I watch him awkwardly perched in entrance of a operating Tanks construct. He doesn’t contact it. I gained’t choose him for that, although He’s large. He may clearly crush me with one hand, if not with a withering glare. Because of that I ought to most likely say he was a fairly good model ambassador. He was.

While the press huddle round Dolph upstairs, Wargaming Fest rages on. I take one journey into the general public halls and instantly remorse it. It is shoulder-to-shoulder rammed with folks vying for an opportunity to play with all-new tanks within the video games, check out a brand new Wargaming VR experiment or have weird picture ops. This is a heaving, profitable occasion. Not dangerous for a primary try.

It’s additionally not simply all about video games. There are music acts on the principle stage (described to me as ‘Russian U2’, ‘Russian Beastie Boys’ and ‘Russian Lady Gaga’ respectively) and quite a lot of exercise areas for all ages.

One factor that strikes me particularly is that there’s a variety of individuals right here. I see adults in full military or tank crew cosplay however equally there are an terrible lot of children. It dawns on me that World of Tanks is likely one of the few actually cold on-line shooters on the market, because it’s simply steel mangling steel. That’s truly fairly cool.

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All the insanity and occasional badness is all floor in the long run. What lays beneath is a stable sport that’s extremely profitable for good cause. Even I’m moved to pleasure by the eSports remaining as one tank backs off a cliff and will get flipped the other way up, eliminating its driver from the sport. I really feel for him.

That upturned tank sticks in my thoughts the next day as I sit in my death-cab. A fare has lastly been agreed. The poor journalist within the entrance seat tries to placed on his seatbelt. The driver gained’t have it. He rips the seatbelt out from round him. “Nyet! Nyet!” he instructions. This wouldn’t be so dangerous if the motive force didn’t then weave out and in of visitors on icy roads at effectively over 90mph.

One transfer is so shut that I make a type of involuntary ‘Ooo-er’ noise from the again. Our psychotic, Mad Max fashion driver is so amused he takes his eyes off the highway to show again and snigger at me. I’m horrified, clearly. On the opposite facet of the journey the chap sitting within the entrance was visibly shaking. It was fairly an expertise.

Wargaming Fest was a typical occasion for that firm, then: I used to be shocked at its dimension and reminded absolutely of the dimensions and breadth of its enterprise. I acquired a bit confused, was strong-armed right into a harmful cab and acquired grossed out by informal sexism, however… the muse is robust: good, partaking video video games. Focused on Triple-A boxed releases it’s straightforward to neglect the free-to-play behemoths, however ‘Wargaming’s Blizzcon’ served as a agency reminder of that format’s significance.