Over the past five years the company has lost 91% of its value.
Ubisoft’s market capitalization has once again fallen below the €1 billion mark and remained at that level into early December. As of December 7, 2025, the publisher is valued at roughly €812.8 million (about $946 million) — the weakest valuation in 13 years, tracing back to September 2012 when the shares traded at €6.20.
The company is recording a second consecutive year of declining sales and bookings. For the 2024–2025 fiscal year Ubisoft saw drops of between 20% and 50% across several key metrics. A string of underperforming releases and delays to new projects has eroded investor confidence in the publisher’s ability to restore growth. The situation was compounded by the postponement of a financial report and workforce reductions of around 1,500 employees over the past 12 months as management sought to cut costs.
Ubisoft’s principal asset has effectively become Vantage Studios, the unit announced in March 2025. Operations began in October, when the publisher shifted to a less centralized governance model and placed three of its largest franchises under Vantage’s control: Assassin’s Creed, Far Cry and Tom Clancy’s Rainbow Six.
Built on the “Creative Houses” concept, the division brings together more than 2,300 staff across offices in Montreal, Quebec City, Sherbrooke, Saguenay, Barcelona and Sofia. Tencent Holdings invested €1.16 billion for a 25% stake in Vantage Studios and secured rights to use its IP. Analysts estimate the division’s value at about €4 billion — more than four times the current market capitalization of parent company Ubisoft.
Over the past year the publisher’s shares have slid nearly 51%, and trading has been paused several times ahead of earnings releases. Some analysts describe the situation as a “point of no return”: if the current trend continues, Ubisoft may be forced to divest remaining assets or become an acquisition target. Despite ongoing content updates for existing titles, investors appear skeptical that the company can recover independently — today Ubisoft is valued at less than the franchises it owns.
Source: iXBT.games