CEO Yves Guillemot has previously suggested that AI could make massive environments feel more personal and less tied to rigid, pre-scripted events. However, critics remain skeptical, fearing that replacing handcrafted design with generative algorithms might turn 100-hour open-world journeys into repetitive, soul-less experiences.
Nexon CEO Junghun Lee recently remarked that AI adoption is now an industry-wide assumption. Yet, legendary figures like Hideo Kojima, Todd Howard, and Gabe Newell still view AI primarily as a supplementary tool rather than a substitute for human creativity. Ubisoft appears ready to test the opposite hypothesis.
Reflecting on this trend, the actor behind Astarion in Baldur’s Gate 3 noted that technology cannot replicate the “human” nuance of a hit RPG, claiming AI simply cannot capture the subtle, chaotic, and emotionally resonant qualities that make a performance truly memorable.
