Spotify has announced the acquisition of two media firms: Gimlet Media Inc. (the podcast community and digital media firm based by Alex Blumberg and Matthew Lieber in 2014) and Anchor (a podcast manufacturing app that enables customers to supply and distribute podcasts). Gimlet’s podcast choices embody the exhibits “Reply All,” “Crimetown,” “StartUp,” and the New York journal collaboration “The Cut on Tuesdays.” Anchor, in response to the press launch, plans to “bring its platform of tools for podcast creators and its established and rapidly growing creator base” to Spotify, which first launched podcasts to its platform in 2015.
In a prolonged weblog publish titled “Audio-First,” Spotify CEO Daniel Ek acknowledged, “We believe it is a safe assumption that, over time, more than 20% of all Spotify listening will be non-music content,” and mentioned he believes the acquisitions “will meaningfully accelerate [Spotify’s] path to becoming the world’s leading audio platform.”
Ek continued: “To be clear, this doesn’t make music any less important at Spotify. Our core business is performing very well. But as we expand deeper into audio, especially with original content, we will scale our entire business, creating leverage in the model through subscriptions and ads. This is why we feel it is prudent to invest now to capture the opportunity ahead. We want Spotify to continue to be at the center of the global audio economy.” Read the complete publish here.
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