The runaway success of Sony Animation and Netflix’s KPop Demon Hunters took everyone by surprise, leaving the market largely unprepared to meet the sudden demand for official merchandise and collectibles. A year later, that void is finally being filled. With major industry players like Mattel and Hasbro jumping into the fray, fans have already seen unique items ranging from American Girl collaborations to themed Monopoly sets. However, the newest collection feels specifically tailored to the franchise’s most dedicated enthusiasts.
The franchise has consistently prioritized its fanbase through various high-profile partnerships, including McDonald’s collaborations and immersive live performances. Now, Mattel is raising the stakes with the “For the Fans” pack, launching this coming Monday alongside the “Hello Friend” mini-collection.
The “For the Fans” set is an expansive treasure trove, featuring character dolls of the entire Huntr/x team—Mira, Rumi, and Zoey—alongside Jinu and Baby from the Saja Boys. It also includes delightful figurines of Derpy, the massive yet surprisingly huggable cat, and his intimidating associate, Sussie, complete with a potted plant accessory.
In terms of aesthetic details, the Huntr/x dolls are styled in the high-energy, synchronized outfits worn during the iconic “How It’s Done” opening number. Meanwhile, Jinu and Baby sport their memorable “Soda Pop” ensembles, accented with fashionable sunglasses and flower-bouquet accessories.
Every set includes a collector’s card and a unique accessory for each figure. Even more intriguing, Mattel has confirmed the inclusion of a secret, unadvertised character doll. This element of mystery is sure to drive completionists to hunt down the pack to uncover the elusive final figure.
The KPop Demon Hunters “For the Fans” collection officially drops on May 18, available both in-store and online at major retailers including Target, Walmart, and Amazon.
Source: Polygon
