Everyone’s Doing It: Nexon Comments on Using AI to Develop ARC Raiders
It was previously revealed that Embark studio used AI for the game’s voiceover.
A controversy has erupted around the extraction shooter ARC Raiders after it emerged that Embark used generative AI to produce the voices for certain characters. Nexon CEO Junghun Lee went on a livestream to defend the game and its creators, arguing that AI represents a new reality for the industry.
First, it’s important to acknowledge that nearly every games company now employs AI. Yet when everyone is using similar tools, the real question becomes: how do you survive? I believe companies should adopt strategies that enhance their competitive edge.
According to Mr. Lee, AI helps the studio lower costs and speeds up the creation of new content.
Source: iXBT.games
Related articles
Boxed Games Become a Problem for Collectors as Issues Reach PS5
Gears of War: E-Day Reportedly Planned as Start of a New Trilogy, Rumors Say
Shenmue III Enhanced Edition Delayed to Improve Graphics and Add New Features
Ridley Scott Finds Screenwriter for New Film That May Continue the Prometheus and Alien: Covenant Story
Zendaya to Be Promoted for Best Lead Actress Oscar for Third Dune Film
Crimson Desert Charting the Unknown Expansion Will Add Sea Monsters and Ship Boarding, Details Revealed
Ticket Presales Suggest Dune: Part Three Will Lose Heavily to Avengers: Doomsday at the Box Office
DC Horror Film Clayface Earns Unusually High CinemaScore