Some of you might have observed the look of real, genuine employment project properties in American Truck Simulator from Schneider National, among the biggest logistics business in the United States, presented on in-game signboards. Even though we’ve formerly utilized the in-game signboards to display a selection of interesting updates such as the arrival of brand-new Kenworth vehicles as well as promos for our WoTr occasion, this brand-new enhancement is currently in the try-out stage as well as our team believe it holds guarantee in supplying something important to our games in addition to the auto market.
Our main purpose surpasses plain promotions. We purpose to give chances that accentuate intriguing information naturally within our game globe – points of worth as well as much deeper significance. The intro of Schneider National’s employment project even more builds on this vision.
That is why when Schneider National approached us with their need for us to aid them with their employment project, we were thrilled to team up considering that it offers something brand-new as well as additionally permits us to help the requirement of the trucking market as a whole thinking about the existing lack of experienced experts. As among the leading logistics business in the United States, Schneider National’s track record as well as authenticity are incontestable. We saw this collaboration as a possibility to start a brand-new trip as well as conduct experiments that might possibly have a favorable influence as well as we are happy to Schneider National for this chance.
We regard your pc gaming experience as well as intend to guarantee that it stays satisfying as well as immersive. We think that including industry-related web content within the game can be both pertinent as well as helpful. Besides, with numerous gamers going by our in-game signboards, that recognizes? Someone may come across a recruiting indicator, motivating them or their good friend to take into consideration a task application at Schneider National or maybe consider an occupation in the trucking market.
For currently, we have actually selected ATS as the testing room for these vibrant signboards. By beginning with English-just web content, we can concentrate on fine-tuning the experiment without the intricacies of localization.
The favorable responses we have actually obtained from those that have actually observed this modification has actually motivated us to proceed checking out chances as well as give purposeful aesthetic properties that surpass conventional marketing. Together, we can produce a much more immersive as well as deliberate in-game globe, as well as we’re exceptionally thrilled to see where this collaboration will certainly take us in the future.