Jung Kook Redefines ’90s Cool in High-Energy Calvin Klein Denim Campaign
BTS sensation Jung Kook has returned to the spotlight as the face of Calvin Klein’s latest fashion narrative, proving that the perfect pair of jeans is essential for total creative freedom. In a newly released campaign launched on Tuesday, February 24, the global icon showcases the brand’s quintessential ’90s denim lineup, spanning baggy, relaxed, and straight-cut silhouettes.
The centerpiece of the campaign is a vibrant short film set within the nostalgic aisles of a New York City record store. As Jung Kook explores various musical landscapes, each genre triggers a vivid, dance-infused hallucination. These sequences range from a moment of zen-like meditation overlooking the ocean in a sun-drenched coastal home to an avant-garde performance within a striking, monochromatic orange space.
The visual journey reaches its peak when Jung Kook fully embraces the spirit of the 1980s. Channeling Kevin Bacon’s legendary energy, he delivers a spirited routine to Kenny Loggins’ chart-topping hit “Footloose.” The spell is eventually broken by a sharp-witted record store clerk—played by the incomparable Rosie Perez—who humorously reminds him, “This is a record store, not a dance floor.”
“I’ve always gravitated toward Calvin Klein jeans because they are designed for movement and authenticity,” Jung Kook shared in a statement regarding the collaboration. “The pieces in this collection pay homage to the aesthetic of the 1990s while maintaining a sleek, contemporary edge. Merging my passions for choreography, music, and style against the backdrop of New York’s energy was an incredible experience.”
This latest fashion venture arrives during a pivotal moment for the artist. Jung Kook and his BTS bandmates are currently preparing for the highly anticipated release of Arirang on March 20, marking their first full-length collective project since 2020’s Be. Following the album launch, the group is set to embark on a massive world tour this April, kicking off with a series of homecoming performances in Goyang, South Korea.
While the excitement for the group’s return is reaching a fever pitch, Jung Kook’s individual influence remains undeniable. This partnership continues a long-standing relationship with the denim giant; last October, he famously captivated the internet with a viral campaign highlighting his fitness, following successful collaborations throughout 2023 and 2024.
Experience the full campaign visuals and explore the creative world of Jung Kook for Calvin Klein below.
