Netflix is set to broaden its horizons by incorporating a fresh array of video content from digital publishers, with Billboard’s own video series leading the charge starting next month, the platform confirmed on Tuesday.

This strategic collaboration involves a wide range of Penske Media (PMX) brands—including Rolling Stone, Variety, The Hollywood Reporter, Indiewire, and Eater. Beginning August 3, subscribers across the U.S., Canada, the U.K., Ireland, Australia, and New Zealand will gain access to these fan-favorite segments directly within the Netflix ecosystem.

Among the highlights, viewers can expect Billboard’s popular “24 Hours With” series, an intimate look into the daily lives of industry powerhouses like Charli xcx, Travis Scott, Latto, Grupo Frontera, and John Summit, among others.

“Our members often look for ways to stay connected to the stories and figures they admire long after the final credits roll,” explained John Derderian, Netflix’s vice president of animation and kids & family programming. “By teaming up with these creators, we’re able to foster a deeper sense of community and provide even more engaging content for our audience to enjoy throughout their day.”

This initiative isn’t limited to music; it spans a diverse spectrum of lifestyle interests including culinary arts, travel, fashion, interior design, and wellness. Featuring additional contributions from media heavyweights like Condé Nast, BuzzFeed, People Inc., Hearst Magazines, and Tastemade, the library will offer a mix of quick-hit three-minute clips and extended 20-minute features. This rollout underscores Netflix’s ongoing ambition to evolve beyond standard films and series, integrating everything from live events and gaming to specialized lifestyle programming.