AI actor Tilly Norwood’s music video makes Rebecca Black’s ‘Friday’ look like Beyoncé’s ‘Formation’

It seems Tilly Norwood, the polarizing AI-generated “performer,” isn’t finished with the spotlight just yet. The digital avatar has resurfaced, releasing a new single and an accompanying music video that serves as a blatant anthem for the AI movement.

Launched last autumn by the “synthetic talent” studio Xicoia, Tilly Norwood is the creation of CEO Eline van der Velden. The project initially attempted to break into the industry by seeking representation from traditional Hollywood agencies—a move that sparked immediate condemnation. At the time, SAG-AFTRA issued a scathing critique, stating that Tilly Norwood is merely a software-driven character built upon the “work of countless professional performers” without their consent or any form of compensation.

Despite the industry-wide friction, van der Velden has doubled down with the release of “Take the Lead.” According to The Hollywood Reporter, the track’s lyrical content was inspired by an essay van der Velden penned to defend the project against its many critics.

The music video showcases Norwood in a series of rapidly shifting costumes and locales, delivering a message about the “human spark” and creativity supposedly hidden within her code. With lyrics such as, “They say it’s not real… but I am still human, make no mistake,” the song leans heavily into a narrative that many observers find more unsettling than inspiring.

The production opens with a disclaimer stating it was crafted by “18 real humans,” including “prompters.” However, the technological foundation remains artificial; the audio was generated via Suno, an AI platform that faced significant legal challenges from major record labels in 2024. Particle6, van der Velden’s production firm, utilized a variety of AI tools and “performance capture” techniques—essentially using van der Velden’s own physical movements to provide the template for the digital character.

“Tilly has always served as a medium to explore the creative potential and limitations of artificial intelligence, rather than as a replacement for human workers,” van der Velden explained. She suggested that using performance capture to “inhabit” an AI persona offers a unique way for actors to engage with the craft, even if the result remains controversial.

As the debate surrounding digital replicas continues to simmer, Norwood is reportedly scheduled to make her full acting debut later this year.

Source: Polygon