BioWare’s advertising and marketing staff spends lots of time studying engagement reviews peppered with “daqfaq did I just watch” and congratulating themselves for it.
Here’s a brand new promotional video for Anthem, BioWare’s sci-fi shared-worlds shooter, displaying off the truth that the developer has sponsored this yr’s corn maze in its house metropolis of Edmonton.
The developer produced a design displaying its firm brand and a 50′ exosuit from Anthem, which seems to be like a enjoyable sample to wander round in.
Goodness is aware of how many individuals tramp via the maze and even discover the design, however BioWare has ensured EA will get extra for its cash than simply hometown publicity by producing a video so we will all benefit from the Anthem corn maze from afar.
BioWare’s advertising and marketing, PR, group and social groups appear to have a fairly good time producing promotional supplies and reaching out to followers, and are snug being a bit oddball and irreverent reasonably than toeing the snoozefest, on-its-dignity firm line we so typically see in video video games. Remember the holiday stream? That was a heck of a factor, and adopted on from BioWare’s stay broadcast of a goose nest on the studio grounds.
We can in all probability count on extra fascinating efforts as BioWare begins hyping up Anthem ahead of its late 2018 release, and it looks like it is perhaps prepared to begin speaking about Dragon Age 4, too. (Did you see this latest video? Hmm!)
Anyway, Anthem: in all probability gained’t have that a lot to do with corn.