Battlefield Twitter posts distasteful tweets beneath hashtag #justWWIthings, pulls them following outcry

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Perhaps it’s a nasty concept to place “WW1” in your social advertising and marketing marketing campaign for a recreation.

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The official Twitter account for Battlefield tried to rally customers behind a brand new hashtag. The hashtag did pattern, however for fully the fallacious causes. The hashtag was #justWWIthings, and the account posted various tweets that included Battlefield 1 screenshots and GIFs with some actually insensitive messages.

The tweets have since been deleted, following an enormous variety of unfavourable responses from Twitter customers. Some even hijacked the hashtag to submit precise WW1 information, particularly referencing a number of the horrors the warfare is answerable for.

Phrases utilized by EA embody, “When you’re too hot for the club” as caption to a GIF of a soldier being burned to dying.

You can see some screenshots (through Shacknews) of the deleted tweets beneath:

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Just a few days after the launch of the sport, EA’s Peter Moore posted a photograph of a Battlefield 1-branded onesie with equally a insensitive caption on Twitter. Like the tweets right here, that one additionally didn’t survive lengthy earlier than Moore axed it.

Hopefully, the third time EA tries this might be much less tone-deaf.


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