For years Nintendo has successfully bridged its console business and the mobile market, adapting its flagship franchises for smartphones.
From Super Mario Run to Fire Emblem Heroes, the company has explored multiple approaches—microtransactions, premium releases, and seasonal content. Not every experiment paid off, but the strategy has brought in new audiences and strengthened the brand beyond traditional consoles.
According to Sensor Tower, Nintendo’s total revenue from mobile games has topped $2.2 billion. The biggest earner is Fire Emblem Heroes, which has generated more than $1.19 billion since 2017. It’s followed by Mario Kart Tour with $365.6 million and Animal Crossing: Pocket Camp with $349.8 million. The newest entry, Fire Emblem Shadows, opened modestly—about 800,000 downloads and $200,000 in revenue since September 2025.
Nintendo’s mobile portfolio includes now-closed titles like Dragalia Lost and Miitomo, alongside continuing games such as Pikmin Bloom and Super Mario Run. Despite their varied fates, mobile remains an important pillar of the company’s strategy.
Source: iXBT.games