The film does not address the origins of the backlash — including racist reactions to the game’s Black co‑protagonist — instead framing the episode as something the publisher overcame with fan support. A Ubisoft representative told Game File the video might also be shown to staff, which helps explain the decidedly motivational tone.
After the video, Guillemot said he was surprised by the scale of the attacks and described the situation as “a battle, a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message.” His remarks, originally in French, were translated by Game File and provided by Ubisoft.
Ubisoft’s approach echoes earlier stances the company has taken about avoiding overt political messaging in its games — a position it has defended in past debates about titles set around controversial events. Critics have argued such positions sidestep deeper cultural questions, such as representation and historical framing.
Guillemot framed fans as being torn between wanting a space for self‑expression in gameplay and encountering broader cultural messages that come with modern games. He said the publisher’s aim is to ensure fans can find and defend what they expect from its titles.
Ultimately, Guillemot said this strategy helped defuse what he characterized as “fake fights.”
Former Assassin’s Creed lead says he “did not make that choice” to leave Ubisoft after two decades — the company “decided to transfer the leadership… to someone closer to its new organizational structure.”
Source: gamesradar.com
