Book “Player Hunt: Marketing Basics for Developers” Sent to Typesetting

Game designers from indie studios and small teams, as well as anyone interested in the gaming industry, should prepare for the release of the book “Player Hunting: Marketing Basics for Developers,” which teaches readers how to make a game stand out to the right audience.

Bombora publishing announced that the book “Player Hunting: Marketing Basics for Developers” has entered layout, explaining how to prevent a good game from getting lost among numerous new releases.

It is no secret that tens of thousands of games are released every year. Many quality projects fail simply because they fail to find their gamers, although upon closer inspection, it is often the player who failed to find them.

Authors Vyacheslav Utochkin and Valeriia Zenovina compiled a practical guide on how to make a game noticeable to the intended audience by planning promotion in advance and integrating marketing directly into the development process rather than tacking it on at the last moment before release.

Vyacheslav Utochkin is one of the creators of the book “I Want to Get Into Game Dev! Basics of Game Development for Beginners,” head of the video game project management program at HSE University, and a producer with 15 years of experience. Valeriia Zenovina is his graduate, project partner, journalist, artist, and indie developer.

The book is written specifically for indie studios and small teams without bloated budgets, aimed at enthusiasts who write code, draw assets, balance gameplay, and simultaneously figure out how to attract audience attention to their creation.