Marvel Rivals early build horrifies players with its resemblance to Crystal Dynamics’ Avengers

The team-based hero shooter originally featured a vastly different visual identity.

During their presentation at GDC 2026, the developers of Marvel Rivals offered a rare glimpse into the game’s past, showcasing gameplay footage from an early build of the project.

It turns out that Marvel Rivals didn’t always boast its vibrant, comic-inspired aesthetic. The prototype utilized a more “grounded” art style that some critics have compared to the look of Overwatch:

This early iteration failed to resonate with many fans, with several users pointing out its striking resemblance to Crystal Dynamics’ controversial live-service title, Marvel’s Avengers.

Community sentiment suggests that players are relieved NetEase Games eventually pivoted toward the stylized, comic-book aesthetic that now defines the game’s unique personality.

Source: iXBT.games