EU Launches Investigation Into In-Game Purchases in Minecraft, Valorant, and Candy Crush

At the same time, the CPC Network is taking separate action against Activision Blizzard regarding Diablo Immortal and Call of Duty: Mobile.

European consumer protection authorities have launched a major investigation into video game monetization practices. The Consumer Protection Cooperation (CPC) network, which brings together national regulators from EU countries, is coordinating the effort. The review was prompted by concerns over the use of virtual currencies, in-game purchases, and methods that may pressure players into spending more money.

As part of the current investigation, regulators are focusing on nine games: Hunt: Showdown 1896, Forge of Empires, Candy Crush Saga, Minecraft, Mech Arena, Gardenscapes, Valorant, Clash of Clans, and For Honor. The companies facing scrutiny include Crytek, InnoGames, King, Mojang, Plarium, Riot Games, Supercell, and Ubisoft.

European regulators believe that players should understand the real cost of content before making a purchase. Therefore, the pricing of virtual currency and items must be presented transparently, and the use of multiple currencies or complex exchange rates should not obscure the actual price.

Special attention is being paid to situations where players are forced to buy more virtual currency than needed for a specific item. For example, if a purchase costs roughly €4, users should not be pressured into buying a €5.99 currency bundle simply because a smaller option is unavailable in the game.

Regulators are also examining loot boxes, misleading countdown timers, scarcity claims, and other mechanics that can pressure players into making purchases. This does not involve a complete ban on such systems, but rather an evaluation of their compliance with existing EU consumer protection laws.

European authorities require that players receive clear information about the product and its price before completing a transaction. In addition, users must be informed about their legally mandated 14-day right of withdrawal where applicable.

Developers and publishers are being reminded to consider the vulnerability of minors, provide proper parental controls, and avoid commercial practices that exploit children’s behavior. The European Commission has previously pointed out that gaming services must provide clear information about virtual currencies and purchases tailored to minors.