Disney Plus Subscriber Agreement Points to Ads Across All Tiers

Disney Plus has updated its subscriber agreement. The new terms are unfavorable for Premium subscribers. The updated subscriber agreement states that advertisements and promotional content can play for subscribers regardless of their Disney Plus tier.

Disney Plus subscriber agreement allows Disney to play ads before and after programs

Both Disney Plus and Disney Plus Premium can now feature ads according to the updated subscriber agreement’s Service and Advertising clause 1.1.e. The one bright spot is that while the lower ad-supported tier may interrupt shows and films, Disney Plus Premium subscribers are only subject to ads at the start or end of an episode or movie.

Bypassing ads with an ad blocker may be tempting, but Disney reaffirms that it can suspend or terminate a user subscription and prevent streaming while an ad blocker is enabled. Disney can even increase an ad blocker user subscription tier to Disney Plus Premium because it offers the most similar features or functionality to using Disney Plus with an ad blocker, and bill the new price from the date of the move.

The only accounts that are currently not subject to ads are Junior Mode accounts. Basic Disney Plus costs $11.99 a month with ads, while Premium costs $18.99 monthly. Premium users pay an additional $7 to avoid ads, but now even that extra money may not guarantee they are kept away from unwanted ads.

Reports previously suggested that Disney Plus could make the service free in exchange for users watching ads. Disney appears to be headed in a direction where users keep paying, subscriptions get increasingly expensive, and customers may still end up watching ads anyway.

Disney is preparing its biggest streaming shakeup yet

Source: Polygon