90% discount breathes new life into The Binding of Isaac

A 90% discount during the Steam Summer Sale drove The Binding of Isaac to a new concurrent player record of over 109,000 people.

Few indie games maintain such popularity years after launch. The Binding of Isaac remains an outlier, currently experiencing a significant surge in interest.

Edmund McMillen’s game surpassed 100,000 concurrent players for the first time. The peak reached 109,557 users. This figure exceeds the previous record of 69,000 by nearly 40,000 and sits just 6,000 players shy of the peak set by Mewgenics.

The Steam Summer Sale sparked this activity by dropping the price of the game by 90%.

This performance is rare for a title released over a decade ago. Consistent updates and support have sustained the player base throughout the years.