Asha Sharma, the newly appointed President of Xbox and a former AI executive at Microsoft, recently outlined her strategic roadmap for the platform’s evolution in a deep-dive interview with Variety.
“I have zero tolerance for subpar AI,” Sharma remarked, asserting that while artificial intelligence will remain a fixture in the production pipeline, “the most profound stories are those forged by human hands.”
She observed that the gaming landscape is in search of fresh “growth catalysts,” yet she remains steadfast in her belief that human ingenuity is the true source of compelling narratives. This sentiment echoes the official stance recently articulated on Microsoft’s corporate platforms.
Looking toward the future, Sharma suggested that the next quarter-century will be defined by development teams daring enough to embrace the unexpected and follow through on bold visions. She emphasized that while AI offers powerful utility when applied judiciously, the industry’s primary focus must always rest on the unique creative contributions of people.
Source: iXBT.games