Microsoft Disappointed with Black Ops 7 and Plans to Radically Rethink Its Call of Duty Strategy — Insider
The company expected Black Ops 7 to post only modest results after the setbacks of Black Ops 6 — but the reality undercut even those tempered forecasts.
Microsoft considers Call of Duty: Black Ops 7 to be a solid game, yet its revenue performance has fallen short of the revised projections that were already lowered a year ago following Black Ops 6’s disappointment, according to Call of Duty insider TheGhostOfHope.
Overall concerns about the franchise’s health have intensified among corporate leadership, heightening pressure on the Call of Duty teams to implement a fundamental shift in the business approach. Microsoft is seeking more predictable income streams and a reduction in the costs associated with developing and supporting the series.
Sources say Microsoft executives delivered a stark message directly to Activision’s senior management: change is unavoidable and “nothing is off the table.” Possible actions under consideration include studio consolidations — involving Treyarch, Infinity Ward and others — along with a comprehensive overhaul of monetization strategies, from the battle pass to microtransactions.
Source: iXBT.games
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