A company that once held roughly 20% of the market is winding down its consumer brand, Crucial.
Micron Technology has announced it will fully retire its consumer-focused Crucial brand and discontinue production of entry-level memory modules and solid-state drives (SSDs) sold under that name.
According to Micron Executive Vice President Sumit Sadana, the decision was driven by a sharp surge in demand for memory and storage from artificial intelligence workloads and data-center customers.
AI-driven growth in the data-center segment has triggered an explosive increase in demand for memory and storage. Micron made the difficult choice to exit the Crucial consumer business so we can better allocate supply and provide stronger support to our larger strategic customers in these rapidly expanding markets.
Shipments of Crucial products will continue through the end of February 2026. Micron says it will cooperate with partners and customers to ensure warranty obligations are fulfilled after sales end.
Micron expressed its appreciation to the everyday consumers who have supported the brand over the past 29 years.
Following Micron’s exit, only Samsung and SK Hynix will remain active in the consumer market.
Source: iXBT.games