Disney Plus Raises Subscription Prices

Disney is raising the price of its Disney Plus streaming service in what has become an annual tradition. New prices rolled out on Wednesday and include a $2.50 hike on stand-alone Premium subscriptions to Disney Plus and Hulu. Other subscription options, including ad-supported tiers and bundles that pack in ESPN, are also going up.

Disney’s latest price increases arrive one year to the day after the last round of price hikes were announced. The Disney Plus price hike follows similar increases from Netflix, Peacock, and Apple TV this year as streaming services look to profitability over subscriber growth.

Effective immediately, Disney Plus costs $12.49 per month for the service’s ad-supported tier and $21.49 per month, or $214.99 annually, for Disney Plus Premium, which does not have ads. Bundling Disney Plus with Hulu costs $21.99 per month for the Premium subscription option, which is 50 cents more than a stand-alone sub.

Disney Plus new pricing options

Here are the current bundle options for Disney Plus, Hulu, ESPN, and HBO Max:

• Disney Plus (with ads) and Hulu (with ads) Bundle for $12.99 per month (or $11.99 per month for the first 6 months)
• Disney Plus and Hulu Premium Bundle for $21.99 per month (or $19.99 per month for the first 6 months)
• Disney Plus (with ads), Hulu (with ads), and ESPN Unlimited (with ads) Bundle for $35.99 per month
• Disney Plus, Hulu, and ESPN Unlimited (with ads) Bundle Premium for $44.99 per month
• Hulu + Live TV, Disney Plus and ESPN Select for $99.99 per month
• Hulu Premium + Live TV, Disney Plus Premium and ESPN Select for $109.99 per month
• Disney Plus (with ads), Hulu (with ads), HBO Max Bundle (with ads) for $21.99 per month
• Disney Plus, Hulu, HBO Max Bundle for $34.99 per month

Disney Plus launched in 2019 with just one tier. The streaming service, which includes content from Disney, Pixar, Marvel, Star Wars, and National Geographic, originally cost just $6.99 per month, or $69.99 per year. Disney has steadily raised the service price and offerings in recent years, with annual price hikes coming over the past four years.

Disney’s latest price hike arrives the same day that Toy Story 5 makes its Disney Plus streaming debut.

Source: Polygon