The highly anticipated lineup for the Billboard U.K. Live showcase at The Great Escape—scheduled for May 13–16 in Brighton—has officially been revealed.

Following the Feb. 3 announcement that indie rockers Keo would headline The Deep End on May 14, the festival has expanded its roster. The latest additions include Bella Kay, Madra Salach, Adult DVD, Bleech 9:3, Slag, and Dolder, promising a vibrant display of the next generation of alternative talent.

The 20-year-old sensation Bella Kay is currently riding a massive wave of momentum; her emotive acoustic track “iloveitiloveitiloveit” recently surged to No. 17 on the Billboard Hot 100. Simultaneously, the viral hit continues to dominate the U.K. charts, maintaining a strong presence in the top 10 since early March.

Meanwhile, the folk-infused six-piece Madra Salach is building on the success of their entirely sold-out U.K. and Ireland tour, with plans to unveil new material later this year. They will share the stage with Irish favorites Bleech 9:3, who have previously toured alongside Keo and are currently winning over fans with tracks like “Ceiling.” The bill is further rounded out by the high-energy sounds of Adult DVD and the festival debuts of indie acts Slag and Dolder.

Situated on the picturesque Madeira Drive, The Deep End serves as a premier venue for The Great Escape’s coastal stage. Access is available for all festival wristband holders, subject to venue capacity.

Every May, Brighton transforms into a global epicenter for musical discovery, blending high-profile showcases with essential industry networking and panels. From breakthrough U.K. talent to international emerging artists, the festival remains a vital launchpad for the future of music.

For tickets and full festival information—including spotlights on headliners like The Kooks, Peaches, and Kingfishr—visit the official festival website.

This year’s eclectic bill also features performances from The Lottery Winners, Lime Garden, The Orchestra (For Now), Little Grandad, Natalie Wildgoose, and Lonnie Gunn, continuing the festival’s legacy of platforming future superstars like Charli xcx, Fontaines D.C., and Sam Fender.