As Super Bowl LX takes center stage, viewers tuning into the championship game this weekend are in for a barrage of high-concept, celebrity-laden advertisements from global powerhouses. For a significant portion of the audience, the star-studded commercial breaks are just as much of an attraction as the action on the field.
The lineup remains as diverse as ever, ranging from cinematic trailers for upcoming blockbusters to astronomical marketing budgets spent on A-list cameos—and the occasional surreal humor involving talking animals. This year’s broadcast features several standout moments, including a milestone celebration for Pokémon’s 30th anniversary, a high-octane look at Universal Studios’ new Fast & Furious attraction, and highly anticipated previews for The Super Mario Galaxy Movie and Scream 7.
Beyond the ads, the event features a halftime performance by Bad Bunny, effectively serving as a massive showcase for Apple Music. Below, we’ve curated the most noteworthy commercials and trailers released so far. Check back often, as we will be updating this list as more spots debut throughout the big game.
Top Super Bowl LX Commercials
Budweiser’s Iconic Clydesdales Return with a Patriotic Twist
A Super Bowl Sunday without the Budweiser Clydesdales would feel incomplete. This year’s installment leans heavily into Americana, featuring a majestic horse befriending a bald eagle to the soaring sounds of Lynyrd Skynyrd’s “Freebird.”
Universal Studios Unveils the Fast & Furious Roller Coaster
In a surprising move, Universal Studios Hollywood used the big game to showcase its latest thrill ride: a roller coaster inspired by the Fast & Furious saga. This high-speed attraction is slated to debut in California soon, with a sister version arriving at Universal Orlando Resort in 2027.
William Shatner Reminds You to Prioritize Fiber for Kellogg’s
Kellogg’s Raisin Bran enlists Star Trek legend William Shatner for a quirky spot. While the “Will Shat” wordplay might be divisive, it’s an effective—if slightly haunting—reminder to keep your digestive health in check.
Sabrina Carpenter Crafts a Crispy Companion for Pringles
Pop sensation Sabrina Carpenter takes center stage for Pringles, utilizing her signature charm to literally construct her ideal partner out of stacked potato chips. It’s a whimsical use of the “Manchild” singer’s current cultural momentum.
Emma Stone’s Digital Identity Crisis for Squarespace
Directed by the visionary Yorgos Lanthimos, this Squarespace ad features Emma Stone in a brilliantly frantic performance. Upon discovering that EmmaStone.com has been claimed by someone else, she descends into a comedic rage, underscoring the importance of securing your digital real estate before it’s gone.
Xfinity Revisits Jurassic Park with a Modern Lens
While the digital de-aging technology used on the original Jurassic Park cast has sparked plenty of debate, Xfinity’s nostalgic spot succeeds on humor alone. Seeing Dr. Alan Grant nonchalantly snap a selfie with a T. rex is an image that won’t be easily forgotten.
Instacart Embraces the Absurd with Ben Stiller
Ben Stiller channels his inner White Goodman from Dodgeball in this chaotic Instacart ad. Featuring Benson Boone and a heavy dose of disco-infused gymnastics, the commercial is a visual feast, even if it does little to explain the actual grocery delivery service.
Manscaped’s Surreal Singing “Hairs”
In perhaps the most bizarre entry of the night, Manscaped features a choir of sentient pubic hair singing about their impending removal. It is an audacious, if slightly unsettling, creative choice.
Pepsi Escalates the Cola Wars
Pepsi takes a direct swipe at its primary competitor by featuring a polar bear—a classic Coca-Cola icon—conducting a blind taste test. After sampling both “Zero” options, the bear chooses Pepsi, firing a massive shot in the ongoing rivalry between the soda giants.
Adrien Brody Brings Elegance to Tax Season for TurboTax
TurboTax manages to make tax preparation entertaining by casting the usually somber Adrien Brody. The Oscar winner leans into a self-parodying role that proves he has significant comedic chops when he isn’t playing more dramatic characters.
Must-Watch Movie Trailers
Scream 7 Teases a Long-Awaited Revenge
The first look at Scream 7 suggests that the new Ghostface has been orchestrating this latest killing spree for years. With Matthew Lillard officially back in the fold, fans are speculating that the film may finally realize the original concept for Scream 3, where Stu Macher pulls the strings from behind bars.
Supergirl: Woman of Tomorrow Teaser
Though the teaser is brief, it reinforces the vibrant and adventurous tone of the upcoming Supergirl film. It serves as an effective hype builder for the Girl of Steel’s next cinematic chapter.
Yoshi Joins the Fray in The Super Mario Galaxy Movie
The newest trailer for Nintendo’s cinematic universe shows off the grand scale of The Super Mario Galaxy Movie. One moment in particular has fans talking: a surprisingly intense scene where Yoshi appears ready to devour an unfortunate Magikoopa, highlighting the film’s more action-oriented direction.
Source: Polygon
