Shift Up expects Stellar Blade expansion Blood Rain to outsell original game

Blood Rain will also be the first game that Shift Up publishes entirely on its own.

Shift Up expects Stellar Blade: Blood Rain to achieve higher sales figures than the original Stellar Blade.

The developers noted that the new sequel will retain the strengths of its predecessor while expanding the combat system, world, and story. At the same time, Blood Rain will be the first game that Shift Up self-publishes and promotes without the involvement of a third-party publisher.

According to the company, the transition to self-publishing will allow it to build a marketing strategy that more fully reflects the features and identity of the franchise. Shift Up expects to leverage the already established fan base of Stellar Blade, alongside its experience in self-promoting games, to work more effectively with audiences worldwide.

The company emphasized that the original Stellar Blade proved its ability to sell consistently, and the audience built around the game creates a solid foundation for the next installment. Shift Up now intends not just to repeat the success of the first game, but to surpass its results.