ROSÉ Teases New Trick Song and Music Video and Announces Release Date

ROSÉ is sharing a preview of her next song through Apple’s latest Shot on iPhone campaign.

Apple and the singer announced Wednesday, Sept. 9, on their official Instagram accounts that “new trick” will arrive Sept. 17 at 7 p.m. ET. The track features a music video directed by Dave Meyers and filmed entirely on Apple’s newly unveiled iPhone 18 Pro.

ROSÉ previewed a few seconds of the track in a teaser clip. In the video, she holds a purple-burgundy lollipop resembling a Tootsie Roll Pop with “new trick” printed on the wrapper. The preview includes the song’s audio and lyrics about picking a heart off the floor and watching a new trick. A distorted electric guitar and layered vocals give the snippet a gritty edge.

The visual debut places ROSÉ in Apple’s Shot on iPhone series, which previously featured artists such as The Weeknd with “Dancing in the Flames,” Olivia Rodrigo with “Get Him Back!”, and Lady Gaga with “Stupid Love.”

For this installment, Meyers directs “new trick” using the camera system on the iPhone 18 Pro. Apple stated that the new model introduces variable aperture control to the iPhone for the first time.

The announcement follows ROSÉ’s solo releases that include her debut studio album, rosie, released in December 2024. Her collaboration with Bruno Mars, “APT.”, reached No. 3 on the Billboard Hot 100.

“new trick” highlights a different side of ROSÉ’s solo work. The teaser’s electric guitar, stacked vocals, and candy-centered imagery offer a preview of her upcoming release.

“new trick” drops Sept. 17 at 7 p.m. ET, Sept. 18 at midnight BST, and 8 a.m. KST.

Watch the full teaser below.