Pokémon to Mark 30th Anniversary with Super Bowl Ad, Exclusive Merch, and TCG Collection

The Pokémon phenomenon officially began its journey in Japan on February 27, 1996. Fast forward thirty years, and the franchise is preparing to celebrate its landmark 30th Anniversary throughout 2026. Ahead of the traditional Pokémon Day broadcast scheduled for February 27, The Pokémon Company International has revealed that a year-long festivities campaign will launch this weekend with a high-profile commercial during Super Bowl LX.

A brief teaser for the Big Game spot was shared on the official Pokémon YouTube channel, featuring a pampered Jigglypuff relaxing backstage. The pop-star Pokémon appears to be preparing for a halftime performance of a lifetime. This commercial serves as the official “campaign debut,” acting as a gateway for a series of major announcements and events planned for the coming months.

“The Pokémon community has served as the cornerstone and primary inspiration for the brand since its inception,” stated Kenji Okubo, President of The Pokémon Company International. “The unwavering enthusiasm of our fans has allowed Pokémon to leave an indelible mark on global pop culture across multiple generations. As we look toward the next thirty years, we invite Trainers everywhere to join us in honoring this milestone, beginning with Super Bowl LX, where fans will see their passion reflected in truly unexpected ways.”

Beyond the television spotlight, the company has already unveiled several ways for fans to engage with the anniversary. Currently available at select retailers, the Pokémon TCG: Pokémon Day 2026 Collection offers a festive start for collectors. Additionally, fans can look forward to the “First Partner Illustration Collection” cards. Series 1, which focuses on iconic starters from the Kanto, Sinnoh, and Alola regions, is slated for release on March 20, with subsequent series highlighting other regions expected later this year.

For those looking to refresh their wardrobe or home decor, the Pokémon Center has launched an exclusive 30th Anniversary merchandise line. The collection features limited-edition apparel, Trading Card Game accessories, and unique lifestyle products. The Pokémon Company also teased upcoming collaborations with major partners like LEGO and Jazwares to round out the anniversary catalog.

As Pokémon Day 2026 approaches on February 27, the community is buzzing with anticipation. Expected updates include more news on the upcoming Pokémon Pokopia, and many are hopeful for a first look at the inevitable Generation 10 games.

While we wait for the official stream, you can catch up on our latest coverage by reading the Pokémon Legends: Z-A review or revisiting our analysis of the Paldea region in our Pokémon Scarlet and Violet review.

What are your biggest hopes for the Pokémon 30th Anniversary? Are you looking for new game reveals or more classic remakes? Share your thoughts in the comments below!

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