New Xbox Head Must Explain the Benefits of AI to Players, Says Peter Moore

Peter Moore, a seasoned industry veteran with a storied career at SEGA, Xbox, and Electronic Arts, recently shared his perspective on Asha Sharma’s appointment to a key leadership role within Microsoft Gaming.

In a recent interview, Moore acknowledged the deep-seated skepticism and occasional hostility that the hardcore gaming community harbors toward Artificial Intelligence. Many players perceive AI as a “synthetic” or “lazy” shortcut in game development—a mechanical substitute for genuine, manual craftsmanship. Moore warned that Sharma must be prepared to navigate this defensive stance from the audience.

However, Moore pointed out that the gaming industry has actually utilized various forms of AI for decades. To him, the issue isn’t the technology itself, but rather the intent and method of its implementation. He expressed hope that Sharma’s promotion was a result of her proven managerial prowess within Microsoft’s ecosystem, rather than being strictly focused on her AI expertise.

Moore believes that Sharma’s primary mission will be to demonstrate how advanced technology can foster deeper immersion, streamline production cycles, and mitigate escalating development costs. With AAA budgets swelling to unprecedented levels and requiring thousands of developers, he views AI as a vital tool for optimizing the modern creative process.

Source: iXBT.games