Jung Kook Stars in New Calvin Klein Campaign

Jung Kook stars in the third chapter of Calvin Klein’s Fall 2026 “Feel the Fit” campaign, which debuted Wednesday (Sept. 16).

The campaign focuses on the split-second transformation that occurs when someone finds jeans that fit properly. Directed and photographed by Renell Medrano, the visual opens with Jung Kook pulling on his Calvin Klein jeans. The sound of the zipper sets the rhythm, and the singer begins dancing and moving as the energy builds. Bobby Brown’s “My Prerogative” (which reached No. 1 on the Billboard Hot 100 in 1989) and Average White Band’s “Cut the Cake” (a top 10 Hot 100 hit in 1975) soundtrack the campaign.

Billboard features an exclusive behind-the-scenes video of Jung Kook posing for the shoot, displaying his dance moves and applauding at the conclusion of the session.

Jung Kook stated that the campaign provided a chance to explore movement through music. “After working with Calvin Klein for so many years, I’ve come to appreciate how I feel every time I put on the brand’s jeans,” he said in a statement. “There’s something about the fit and attitude that really resonates with me.”

The visuals showcase two Fall 2026 denim silhouettes from Calvin Klein: the ’90s Straight Jean in washes from deep indigo to mid-blue, and the oversized Baggy Jean in a medium-blue wash.

The campaign continues the partnership between Jung Kook and the fashion label, which named him a global brand ambassador in 2023. As a solo artist, the BTS member achieved a No. 1 debut on the Hot 100 in July 2023 with his Latto-assisted single “Seven,” and he has previously fronted multiple campaigns for Calvin Klein.

The “Feel the Fit” phase is currently rolling out globally across Calvin Klein retail stores, its website, social media channels, and out-of-home displays.

Billboard‘s behind-the-scenes video of the shoot is available below: