Jennie of BLACKPINK embarks on a ‘Solo Journey’ with new label and company OA

Jennie is ending 2023 with a major announcement.

On Sunday (Dec. 24), the BLACKPINK superstar shared with her nearly 83 million Instagram followers that she is launching a new label and company called OA.

“Hi, this is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received,” the K-pop singer wrote on her Instagram Story. “I’m also about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course BLACKPINK. Thank you.”

Jennie also posted a black-and-white photo of herself, tagging OA’s new Instagram account, which had already gained about 850,000 followers as of press time on Sunday morning. OA’s page featured two images with a caption briefly explaining its mission.

“OA, which stands for ODD ATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected,” the artist captioned an image of the company’s logo emblazoned on dark hoodies. “It is a label founded by artist JENNIE in November 2023.”

She didn’t elaborate further on her specific plans for the new venture.

In early December, YG Entertainment announced that the agency renewed its exclusive contract with all four members of BLACKPINK, sending the company’s stock soaring on news that its most successful act would remain with the agency.

BLACKPINK is to date the most successful K-pop girl group to have impacted the U.S. market. The four-piece headlined Coachella earlier this year, and in 2022 became the third K-pop group to top the Billboard 200 with its album Born Pink.

Jennie had some major accomplishments of her own in 2023. In addition to releasing long-awaited solo music, she made her acting debut in the HBO drama series The Idol and was named an honorary Member of the Order of the British Empire.

See Jennie’s OA announcements on Instagram below.

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