BLACKPINK’s JISOO to star as four different cinematic characters in conceptual fashion campaign

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JISOO in self-portrait’s “The Enigma” film. Courtesy of self-portrait

BLACKPINK member JISOO is starring as a quartet of cinematic characters in a series of short films for fashion house Self-Portrait, as exclusively announced by Billboard.

The campaign opens with “The Enigma,” the first of four videos featuring JISOO, who became the London fashion house’s first musician face in 2024. Shot by Oliver Hadlee Pearch in the style of an audition tape, the video features the performer modeling Self-Portrait’s checkered knit blazer and faux leather skirt while appearing bubbly and confident before the camera.

“Maybe we’re not supposed to have everything figured out,” JISOO says in the clip. “I always liked wandering.”

JISOO collaborated closely with the brand’s founder and creative director, Han Chong, for the partnership. The K-pop star stated in a release that she felt excited to star in the new short films and try something completely new, noting that each character required a different approach.

“The evolution of the character’s wardrobe was how I found the nuance in each performance, and it was a real collaboration with Han and I on finding the subtlety in each role I was going to be playing,” she continued. “I have worn Self-Portrait for many years, and the pieces make me feel like I can do anything — this time, they let me dream that I could be anyone.”

Chong praised the global star in a statement. “Having worked with JISOO for a few years now, she really has become a big part of our brand’s story and fabric. For this latest project together, we wanted to do something that meets JISOO where she is today; an incredible artist with range and a chameleonic edge as a performer,” he said. “We always talk about the Self-Portrait woman as being multifaceted, and JISOO really brings that to life through her performance in these short films.”

The fashion campaign arrives as JISOO launches a new musical solo era, following her release of the single “Click” on Friday, Sept. 4.

Watch JISOO’s first of four Self-Portrait films below.