Tyla is paying a stunning tribute to Jungle‘s viral “Back on 74” music video by reimagining it for Gap’s Spring 2024 project Linen Moves.
Co-guided by Charlie Di Placido and J Lloyd, the exact same minds behind the initial “Back on 74″ music video,” the video clip discovers Tyla easily performing brand-new choreography thanks to Shay Latukolan (that likewise worked with Jungle’s clip) while in items from Gap’s brand-new collection. Given that the Afropop crossover celebrity won her initial Grammy (finest African songs efficiency for Billboard Hot 100 leading 10 hit “Water”) previously on Feb. 4, Tyla’s cooperation with Gap is similar to the brand name’s origins as a business with its ear to the roads of popular culture throughout songs, dancing and style.
“It’s an absolute honor to be in a Gap campaign – so many iconic artists have worked with Gap and I now get to be one of them,” stated Tyla using Gap’s news release on Feb. 27. “I’m excited for my fans to see me do a new type of dance where I’m styled in comfortable clothes with my own personal touches. It was really fun – a true celebration of music, fashion and dance.”
“Back on 74” worked as the 4th and last solitary from Jungle’s 4th workshop cd, Volcano, which got to No. 165 on the Billboard 200 and No. 4 on Top Dance/Electronic Albums in 2023. The bluesy track arrived at 3 Billboard category graphes — Hot Rock & Alternative Songs (No. 35), Hot Dance/Electronic Songs (No. 9) and Hot Alternative Songs (No. 16) — many thanks, in big component, to its viral video. The authorities “Back on 74” video, which debuted on Aug. 10, 2023, has actually collected greater than 20 million YouTube sights to day.
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In enhancement to Linen Moves, Gap is likewise readied to team up with both Tyla and Jungle — that are presently chosen for their initial profession BRIT Award (team of the year) — to craft in-store playlists that followers will certainly likewise have the ability to stream on Spotify.
Watch Tyla and Jungle’s reimagined “Back on 74” video over.
